Digital Intervention Blog

Something New for the Mobile Salesforce

2011-11-08T12:01:00.006-05:00

A new app called "Do" is being unveiled for the mobile salesforce, and what sales force shouldn't be mobile? This could be a very cool APP. I'm excited to see how easy this turns out for the sales teams to operate and maintain.

What Do Does:

Do tasks and project management app allows small teams and individuals to manage task lists, organize projects, and capture notes. The app allows you to assign tasks to other users (non-Do users can be sent an email to join), and in joint tasks, users can comment on tasks, accept and reject assignments and more.

Do also serves as an Evernote-like application and allows you to take notes from within the app, and assign yourself tasks from parts of your notes. - Nice

Check this out:

The app is available via a web-based HTML5 app, as well as an iOS app. Do will also be available in the Google Apps Marketplace, Salesforce App Exchange, Chrome Web Store and LinkedIn App Marketplace. Any actions in one of these apps will be synced across your Do account. And Do is integrates with Dropbox so you can share files within the application from the file sharing service. - Very nice.

Do it up!

Click here for more info on Do

Sharing is your Soapbox

2011-10-18T14:49:00.002-04:00

Ironically, in an age where we seem to worry about online privacy and our accounts being hacked into, we also seem to be willing to divulge certain information on social networks. I believe we think that when we are on our "personalized networks" (facebook, twitter, etc..) we tend to forget that the world is watching. Whether or not we intentionally share with the public, the internet becomes our soapbox. The recent rallies in New York, "Occupywallstreet" was started on twitter as a hashtag protest. This may be know as the #hashtag and the world Here are some great facts from DigitalBuzzBlog.

Occupy Wall Street - Why Mobile and Social Networking will Write History

2011-10-11T14:43:00.000-04:00

While I know most people are writing this protest off as another hippie generated movement, I can't help think there is more behind it than just mere anger-driven energy. And personally, while I dont want to bring down wall street or free trade, it turns out to be the place people think they can direct their anger right now. There is anger, resentment, frustration and of course social media to drive the cause.

When a movement is "mobilized" these days, it means something else. They literally are driven by mobile technology an the access to instant information. I really dont think our politicians and hired officials understand the power of this "mobility" and "social network". Being able to report the news instantly, and from the perspective of a person at the event, purveys a whole new outlook. It may expose the the movements strength or its weakness but, it does show truth. There is no denying, the constant tweets, pictures, live feeds and reality of the moment. When they say news travels fast, you better believe that this has been swift and deliberate.

A Few tidbits:

https://twitter.com/occupywallst
Occupy Wall Street Newspaper Raises $54,000 on Kickstarter - a newspaper being distributed at the protests
http://www.livestream.com/globalrevolution - live protests
http://www.facebook.com/OccupyWallSt
The online conversation has grown at the same time that street protests have taken place in several other cities last week, including Boston, Los Angeles, Chicago and Washington. A Web site, Occupy Together, is trying to aggregate the online conversations and the off-line activities.
Some 900 events have been set up on Meetup.com, and blog posts and photographs from all over the country are popping up on the WeArethe99Percent blog on Tumblr

Listen, this wont be about wall street in the near future. It is going to rise above that if apathetic politicians ignore the fact that they need to provide solutions - not long-winded stories of how things will be a year from now. These people are sitting in the center of the world with phones, computers, iPads and they are writing history as it unfolds.

My User Experience with Steve Jobs and Apple

2011-10-07T15:02:00.000-04:00

In my last blog post I spoke about the competition for airtime between the Apple conference being held at 1 PM and Governor Christies announcement for presidency. As expected, Apple brought down Twitter and overran any other news items. That's not to say all eyes were on Apple, but to point out that we live in an age where gadgets are more important than politics sometimes - for better or worse. What we didn't know at the time, was the imminent future for Steve Jobs. By the time of this blog entry the world is already aware of the loss and has been inundated with stories of this great inventor and marketer.

I have thought for days what I should write about such an inspirational person for me. The phrase "words cant express" resinated over and over for me. I could not come to a conclusion or a way to get all the words out, so I have decided to share just two tidbits from my life experience with Apple and Steve Jobs. The media will share every other image, quote and historical inventions over the next few weeks.

My story is simple.

1985 - My father-in-law came home one night with a computer called a Mac 512k. Having just barely passed a college computer class the year before, It seemed like the most magical thing ever. Mind you, we had to feed a single line of code into a commands feeder that looked like something Eli Whitney invented. And were taught Fortran at the time.

This magical machine mesmerized me and entertained me for hours, days - really a lifetime. That was it. I was an Apple follower for life. I wont lie though, I did drift during the bad apple days when Steve want around, but always new their innovativeness and marketing skills would purvey. The experience that Apple and Steve brought to the computer changed my world and filled a void.

In the year 1999, being the Apple follower I was, I attended what would be the last Apple show in New York (with Apple and Steve Jobs anyway). These were events, not shows. You arrived hours early, stood in lines to get in and talked about the future. On a beautiful morning, we saw a helicopter land close to us and realized it was the man himself - SJ. We all ran to the corner to catch a glimpse. Very exciting. The program that day had the following announcements and surprises at the main event hall.

The actor Noah Wyle made an appearance during the keynote address, posing as Jobs in a reference to his role in the TV moviePirates of Silicon Valley. Steve Jobs also introduced the iBook, QuickTime TV, and AirPort. Halo was announced by Bungie Software, although Bungie was later purchased by Microsoft and Halo became an Xbox exclusive. All very exciting.

But the most exciting moment for me was to come.

After the show Steve would walk the floor to meet and greet all fellow geeks. As I saw him approach me, I quickly thought, will I meet him, what do I say...think of something witty. He approached closer. i realized I was going to actually be able to shake his hand and say something to him, something great. Well as you can imagine meeting a famous mentor, when he got to me, my mind went blank, most likely a crazy stare came over me and I shook his hand. To be honest I dont even remember the word that came out of my mouth. They were probably incoherent. But if they mad sense, it probably would have been "Steve, you're the most innovative thinker of our day. I love what you do at Apple."

One fraction of time for Steve has impacted me for a lifetime.

iCanDo

Apple... the saga continues and continues...

2011-10-04T15:03:00.004-04:00

A long wait for a little news.

Apple iPhone or Governor Christie shootout

2011-10-04T10:46:00.000-04:00

OK today the new iPhone comes out as well as Governor Christie making his announcement.

The Republican governor of New Jersey, has scheduled a 1 p.m. news conference for Tuesday afternoon in Trenton to announce his decision about a possible presidential run.

Apple fans eagerly await iPhone announcement on October 4th at 1PM.

Who will win the ratings? Politics or technology.

Come back tomorrow and see the results.

Why LEGO Gets It

2011-10-04T10:25:00.001-04:00

When I was a kid, LEGOs were the king of Imagination. I could build what was pictured on the box or I could create som blob of bricks. It didn't matter - it was my blob of bricks.

The LEGO company have taken that old school creativity and bonded it with the world of mobile technology. Augmented Legos looks as though the new kids on the block will be able to adapt and share their imagination and creativity into mobile Apps. Long live LEGOs.

The iPhone Event on Tuesday - Is it about the Phone?

2011-10-03T10:24:00.000-04:00

Well below are all the rumors for the iPhone captured all in one area. Who knows which of them is true. The one item missing of course, is Steve Jobs. This of course could be the first event he misses. I already feel the void. As much as I am confident in the leadership at Apple you can't help but feel the missing component from Apple - Steve Jobs. Long live Apple technology and marketing.

Rumors abound:

The phone will be called the iPhone 5 or iPhone 4S.
It likely will cost $200 with a 2-year wireless service contract from AT&T or Verizon.
The iPhone may come to Sprint, too. (But not T-Mobile.
It will be "skinnier, shorter and wider" than before
PC World (irony note) expects the faster iPad processor to squeeze its way into the iPhone.
The phone will have a "teardrop" back, meaning it's fatter at the top than the bottom,
It may have a "world mode" meaning it could transition onto other cell networks easily.
It will have an 8 megapixel rear camera
It may employ new voice-recognition features, since the e-mail Apple sent to journalists: "Let's talk iPhone." Voice-recognition. Get it?
It's possible Apple will unveil not one -- but TWO iPhones.
If so, the second likely will be cheaper and will have less storage capacity.
Based on Apple's past iPhone release patterns, the phone (or phones) will likely go on sale later this month (most bloggers predict mid-October)

I was hoping some holographic imaging that was rumored, but only myself and daughter were talking about this. Hey you never know. Miracles happen.

Bring it on!

The Top 10 must-have digital gadgets

2011-10-02T17:18:00.005-04:00

This is a message from the man-cave to all you techno geeks. If your a "gadgetholic" dont click HERE. CNET has a great list of the top 10 gadgets in the past year. How many do you have?
I tink I would like to be a gadget tester when I grow up. Digital has truly transformed our society and will be known as the new Industrial revolution. The question is, will we all need a digital intervention at some point to sort it all out? It's up to you.

Lead Generation Tools Include WOM, but Corporate B2B Sites are Important

2011-09-30T10:58:00.000-04:00

According to a recent study by Demandbase,word of mouth (WOM) marketing is still one of the strongest marketing connections out there. However, having a good B2B Lead Gen website is just as important, and how these two strategies work together is vital. A strong corporate site can offer many opportunities and open the door for new leads.

The study said that "four in 10 (41%) B2B marketing/IT professionals say personal connections and referrals are their top lead source, corporate websites (23%) are the clear leader in online lead generation." The use of landing pages and good digital marketing strategy help strengthen and build relationships with new and existing clients.

Are you leveraging your corporate website to its maximum potential? You may need a Digital Intervention :)

Amazon Starts the Fire, but will it burn?

2011-09-28T13:35:00.000-04:00

The Fire is only $199 - great! It's half the size of an iPad - Great! But its a pseudo tablet.

It has No Camera, no microphone and no 3G.

Maybe Amazon doesn't want to compete with iPad which is fine, but its about the tablet market stupid. Very few people just read on the tablets. They want to browse, download and communicate. I think they missed the mark. And they undermined Google by using their OS but rebranding it with their own browser - ha. They have entered uncharted territories they cant support.

We'll see in a month.

Lead Generation and Digital Marketing - a New Era for Agents

2011-08-25T09:01:00.000-04:00

Lead Generation is the lifeblood of any business. A failure to generate new leads on a consistent and predictable basis makes for a very difficult existence. The top digital marketing companies employ many tactics, including a heavy online strategy to provide top leads. Does your agency use all the tools necessary to generate new leads for you? If they don't, you should be asking them what tools they employ to get you the best leads. Here are some top level tools for any sales person or final expense company marketing online:

Internet Tool Belt:

First and foremost, Google

Google Alerts and Google Reader

Google Trends helps you learn what is happening in the industry

Tweetdeck allows to you search easily and maintain your social networking
Use LinkedIn. Not just for your profile; join groups to broaden your network
Facebook -network with your friends

These are only a few online recruiting tactics. There are many more available. Ask your digital marketing agency which ones they use. Get a digital intervention.

SOCIAL MEDIA FACTS: Are you 1 of the million?

2011-08-23T05:55:00.000-04:00

At Digital Intervention we found these latest stats on social media. You cant help wonder with all that chatter, is anyone saying anything worthwhile? It may not be what they are saying but how they are connecting with one another.

695 MILLION - Number of Facebook users.
148+ MILLION - Number of Linkedin users.
140 MILLION - Number of tweets created each day.
2.5 BILLION - Number of visits Facebook, Twitter and LinkedIn together received in one month alone.
164 MILLION - Number of active blogs.

Networking seems to be high, yet new leads and jobs are low. Is your company using social networking to the best of your ability? Find out.

Lead Generation and Digital Marketing - a New Era for Sales Agents

2011-08-23T05:42:00.000-04:00

Lead Generation is the lifeblood of any business. A failure to generate new leads on a consistent and predictable basis makes for a very difficult existence. The top marketing companies employ many tactics, including a heavy online strategy to provide top leads to their clients. Does your agency use all the tools necessary to generate new leads for you? If they don't, you should be asking them what tools they employ to get you the best leads. Here are some top level tools for any sales person or company marketing online should have:

Internet Tool Belt:

First and foremost, Google

Google Alerts and Google Reader

Google Trends helps you learn what is happening in the industry

Tweetdeck allows to you search easily and maintain your social networking
Use LinkedIn. Not just for your profile; join groups to broaden your network
Facebook -network with your friends
Be searchable locally online

These are only a few online recruiting tactics. There are many more available. Ask your marketing agency which they use.

Engage, qualify and generate leads with Social Media

2011-08-08T13:56:00.000-04:00

Social network users surpassed the number of email users in July 2009: 820 million social network users compared to 800 million email users. (Morgan Stanley, 2010)

Now You Can Easily Create a Foursquare Business Page

2011-08-03T10:58:00.000-04:00

Hooray 4 Foursquare.
This should be a nice feature for small business owners. Keep it coming. The best feature seems to be for the to the business page experience. You can now have entire teams of people manage the same page. Foursquare introduced a new tool to enable brands to add multiple page “managers” to a page’s account. Foursquare should get a badge :)

GooTwitBook - whcih one should I use?

2011-07-20T14:20:00.000-04:00

Google+ for Dummies.
A decent walk through for Google+. Check it out.

"Google+ isn’t the easiest thing to understand, though. It has a lot of features that can confuse beginners. Even advanced users can miss a lot of the little gems and nuances that define Google+."

http://feedproxy.google.com/~r/Mashable/~3/tYCKbUQcRO4/

Apple - MacBook Air - Can we combine it with the iPad?

2011-07-20T12:37:00.000-04:00

Wow! the new Apple Air is... well it looks like that last one. But, I think you have to just get one of these. At least Apple is calling it a Netbook. I'm thinking this needs to blend with the iPad and it will be a perfect device.

Apple - MacBook Air - The ultimate everyday notebook.

Top 10 SEO Checklist

2011-07-20T07:53:00.000-04:00

The top 10 SEO checklist hasn't changed much in the past year. As you know most meta tags are pretty useless. But there ares several important factors you can do easily. While there are more than 10 on the checklist, below are a few tidbits to optimize your site, especially for your local business.

URL: Get your primary keyword as close to the beginning of the URL as possible.
Title Tag: The title should be between 10 and 50 characters and include one or more keywords.
Description Meta Tag: The description meta tag should be insightful and useful but it should also contain one or two of your more important keywords.
Keyword Meta Tag: Do not include any words that don’t appear in the body of your text.
Keyword Density: Your content should be made up of all of your keywords and other text. A total keyword density (all keywords) should be around 15% as a goal. SEO experts are more skilled at this fine balance and you should seek advice on this subject.
Header Tags (e.g. H1, H2 and H3 tags): More weight is given to keywords that appear within H1 tags, then H2 tags and so on.
Add your site to Google, Yahoo and others manually, not through automatic services.
When adding to the large search engines they require code to be placed on your top level domain to be crawled easier. Talk to your SEO person.
Images Alt Text: Include your keyword at least once in the Alt tag of any images. Ensure that the text is relevant to the image and gives some information.

For more info feel free to reach out. CLICK HERE.

Apple to Launch Mac OS X Lion & New MacBook Air Wednesday [RUMOR]

2011-07-19T06:51:00.001-04:00

I cant keep up with Apple. With so many upgrades and updates, I don't know when to purchase. It's all good, but does technology move to fast for us to keep up? Does your software match your hardware requirements anymore. While I cant afford to keep up I want the latest and greatest too. There should be a trade in program

Apple to Launch Mac OS X Lion & New MacBook Air Wednesday [RUMOR]

Verizon Prepaid Data Plans

2011-07-13T19:19:00.006-04:00

Verizon is clearly unclear about their new data plans. Except that it is going up.

Verizon Prepaid Data Plan Remains Unlimited at Just $30 - Droid Life: A Droid Community Blog

Why is grandma "friending" me and "texting" me?

2011-07-12T10:11:00.000-04:00

The web has been in full swing now for 15 years. The thing nobody understood at first and thought was a fad, now is the focal point of our lives, for a majority of us. It is where we look for advice, news and recommendations. That means it is now where we go to decide on purchasing - or at least a huge influencer.

But now I see my grandparents getting totally involved in the web, social networking and communicating online. It makes sense. They have the time to do it and it's not so intimidating as it once was. They may need an initial digital intervention from the family, but in essence most are figuring it out on their own.

The Pew Internet organization has released data regarding seniors and technology usage. You would be surprised at how your mom, dad and grandparents are using the internet and mobile devices. I expect these numbers to grow exponentially as well as there are 20,000 people turning 65 every day in the US alone.

The Pew Internet data shows that:

Cell phones are by far the most popular device among American adults. Some 85% of adults own cell phones, and 90% of all adults—including 62% of those age 75 and older—live in a household with at least one working cell phone.

Desktop computers are most popular with adults ages 35-65, and Millennials are the only generation that is more likely to own a laptop computer or netbook than a desktop: 70% own a laptop, compared with 57% who own a desktop.

Facebook says the fastest growing population right now is women over 55. So I would expect all of you to get a special invite soon :)

Google Shuts Down Google Health

2011-06-24T15:21:00.000-04:00

So what happens to all the data? It's on record until 2013.

It's a shame Google Health did not survive. While in theory it makes sense to have all your medical information available in one place, and accessible at any time from any doctor. But the idea failed for the same reasons it was useful. People just don't trust the system. And with the amount of databases being hacked these days, it is hard to convince people your data is safe.

Google Shuts Down Medical Records And Health Data Platform

Six Flags Officialy opens Tornado for the Season

2011-06-24T13:31:00.001-04:00

Today is the official opening for Huricaine Harbor. Even in the midst of rainy weather, many showed up at 6am to welcome the summer rides. News channel 12 was there to interview some of the kids.

RIM's Top Digital Marketer Defects to Samsung Mobile

2011-06-21T07:47:00.000-04:00

Another digital marketer moves away from RIM - the writing is on the wall. Although I'm not a big Blackberry fan, I feel sorry for those losing their jobs due to the stubborn upper management. It is my understanding that management at the top refuse to change their business model. Something you cant discount in the digital world. As fun as digital is, it moves and changes at an incredible pace. RIM was too late to market with good Apps and a choice of smartphones.

Full story: RIM's Top Digital Marketer Defects to Samsung Mobile | News - Advertising Age

Why Top Brands Are Investing So Much Time In a Social Media Leaderboard

2011-06-15T08:57:00.001-04:00

No doubt social media will be around for a long time. But it will be interesting how long Twitter and Facebook will be on top. Both are great, however, consumers switch minds like the wind. One day we all wake up and are on "LiveTV.com" or something. Does anyone remember MySpace? Either way there is money to be made.

Why Top Brands Are Investing So Much Time In a Social Media Leaderboard Originally posted on Mashable

QR Codes from SES

2011-06-13T07:39:00.000-04:00

Top 14 Things Marketers Need to Know About QR Codes
To ensure campaign success, consider consulting with a mobile barcode marketing expert, especially if it's your first time running a mobile barcode campaign. Technology, trends, and tools in this arena are rapidly changing. A few hours of expert consulting can bring your team up to speed, help optimize campaigns for success, and avoid unnecessary embarrassment for poor implementation.

It's work to scan a barcode, so users have higher expectations as to what content they will find. Reward the user with discounts, exclusive content, or useful tips relevant to the code's context. Consider scenarios that leverage smartphone features (email, SMS, phone call, video, map, apps, etc.) to save the user time.

See full story
Original story from Search Engine Watch

How Small Business Is Using Social Media [STATS]

2011-06-11T22:29:00.001-04:00

How Small Business Is Using Social Media [STATS]

Small to medium business's - social media is a perfect and affordable way for you to advertise to your specific customers.

Now is the time to be a part of the marketing strategy and build your business.

Official Google Blog: The +1 button for websites: recommend content across the web

2011-06-11T22:18:00.001-04:00

Official Google Blog: The +1 button for websites: recommend content across the web

Google ups the anty. This is a great way to spread god news - fast.

Cyber Wars is at a new level

2011-06-03T13:02:00.000-04:00

After recent volatile cyber attacks, it has become evident that new safeguards are needed by US companies to protect themselves. We have long known of the ongoing threats but while we have attempted to button up attacks from obvious enemies, the U.S. needs to lock down information from these silent threats.

This week the Obama administration declared that any type of cyber attack would be considered a "threat of war" and that appropriate military retaliation will be legal. While this may seem harsh to some, these attacks are real threats to our society and way of life. Like it or not all our information is on computers somewhere and those who seek to crush us are knocking at our door. Even scarier is the fact that a terrorist group could gain control of a power plant or a nuclear facility. The list is endless and the threat is real. While we are accusing China and other nations, I wonder if we are doing the same?

YouTube ready to start renting video on-demand movies from major studios?Engadget

2011-04-25T22:48:00.001-04:00

What took YouTube so long? This was a no brainer. Give Netflix and Amazon some competition so we can have more choices :)

YouTube ready to start renting video on-demand movies from major studios?

Facebook and Twitter should really merge

2011-03-25T16:54:00.000-04:00

Do you find yourself going between both apps to get the word out. If Tweetdeck can give you the best of both worlds, why not enhance the experience of face book with the ability to tweet on the side.

Good info - Is Sharing More Valuable for Publishers on Facebook or Twitter?

The New Face of Medical Devices - Mobile Health

2011-03-04T14:54:00.000-05:00

Medical device companies will need to have a new interface with their physicians and patients. Mobile apps for health related monitoring are coming our or being developed daily.

For cardio patients, monitoring their daily activity is not only easier, but can be monitored longer than just a 24 hour period. The FDA has already approved these type of monitoring systems and this is good news for patients.

The same goes for diagnostic imaging which also has a smartphone app. However, this is probably better suited on a iPad or tablet. The big difference with some of these new apps and monitoring systems is that the physician is willing to use them, and the patient usually responds better to their guidance rather than just downloading an App on their own.

In the end, more control is being delivered to the physician and to the patient - a win, win situation.

Adobe promises Flash Player 10.2 for Honeycomb tablets 'in a few weeks,' Xoom gets namechecked -- Engadget

2011-02-22T16:52:00.000-05:00

So Android has a strategy - does Apple? Is Flash the answer or will HTML 5 handle the needs for Apple. I sense a surprise in the "force" with Apple.

Adobe promises Flash Player 10.2 for Honeycomb tablets 'in a few weeks,' Xoom gets namechecked -- Engadget

Mobile, Tablets battle it out in Barcelona

2011-02-21T09:40:00.001-05:00

What is important to you? Mobile? Tablets? See what was interesting in Barcelona according to Mashable.

Mobile World Congress: Most Buzzed-About Phones, Tablets & Brands

The Mobile World Congress 2011 (MWC) wrapped up last week in Barcelona, and there were so many smartphone and tablet offerings at the show, you could get information overload just trying to make sense of it all.

Bigger, Smaller - Better?

2011-02-20T12:42:00.000-05:00

I think within a year the Pad and Pod will collide to be one electronic device. See full article below on the new iPads.Smaller iPad 3 (bigger iPod Touch?) to get Retina display, says analystWith numerous correct Apple predictions already under his belt, industry analyst Ming-Chi Kuo says the iPad 3 will sport a high-resolution Retina display sized between the current iPad and the iPhone 4. But at around six inches, could the third-generation iPad actually be a big iPod Touch?

See full article

Adobe Flash is Going 3D

2010-07-10T10:52:00.001-04:00

Adobe product manager Thibault Imbert then drew attention to the presentation in a blog post, but declined to give further details, save for the fact that Adobe will release a “3D API” in a “future version”:
read full story...

Just get it on our phones!

Smartphones continue to domination of the mobile market

2010-07-08T09:13:00.000-04:00

Data - its all about the data. Nobody calls anymore. Why not make data plans more affordable so everyone can enjoy? New study on growing smartphone usage.

Pew's 2010 Mobile Access survey shows more people are doing more things on their phones

As smartphones continue to extend their pocket-swelling domination of the mobile market, it should come as no surprise that people are less worried about talking and more concerned with doing other stuffon their handsets than ever before. Read full story

International CES Show in Las Vegas

2010-01-01T15:02:00.002-05:00

Enhance Your CES Experience with the New Mobile
Application for your Smartphone

This looks to be an exciting show. Innovation all around. Cant wait to use this mobile app.

http://www.cesweb.org

Follow me on twitter for updates: www.twitter.com/onlinevision

FDA to discuss social media, online marketing guidelines - FINALLY

2009-09-28T16:20:00.000-04:00

It's about time. But Im not holding my breath that the FDA will actually set guidelines - only suggestions.

The U.S. Food and Drug Administration will hold a two-day public hearing in November on how pharmaceutical companies use the web and social-media tools to market their products, the first step in a long overdue process that will finally establish guidelines for how drug makers proceed in a Web 2.0 world.

The industry is embracing the news, despite the newfound regulatory heavy hand the FDA has shown under the Obama administration.

Click-Happy Tweeters View Ads Twice as Much

2009-09-28T15:59:00.000-04:00

A recent study revealed that "Twitter users are nearly twice as likely to click on internet ads, review products online and visit advertiser and company profiles than those who use only traditional social networks, such as MySpace or Facebook, according to a study from media research firm Interpret, LLC(via paidcontent.org)."

I'm a little skeptical to the findings, but none the less, maybe twitter users are just bored doing tweets vs Facebook activities. See full story...

Shifting your investments from Traditional to Digital Media

2009-09-25T14:50:00.002-04:00

There is a definite shift toward digital. More bang for the buck. But Offline traditional media still helps drive cutomers to the online world.

Online Helps Marketers Do More with Less - eMarketer

Build it and they will come?

2009-09-21T09:12:00.000-04:00

Well it seems so, all the web 2.0 technologies everyone has been talking about are making a clear impression with people. Technologies like video sharing, blogs, and social marketing are making its mark with consumers. eMarketer just published these numbers below.

A lot of these techniques all make for a better user experience, and as long as we can continue to do that "people will come".

For the full story from eMarketer read here...

Forging a Stronger Patient-Doctor Relationship with electronic records

2009-09-15T07:45:00.000-04:00

Are electronic personal health records (EPHR) that close? I welcome the days of electronic health records are availble anytime for any emergency. If you have a health issue that may be life-threatening, you know what it means to have those records available wherever you are and in an emergency.

No doubt HIPPA needs to be in place for this to happen. The Health Insurance Portability and Accountability Act (HIPAA), which applies to health care service providers such as doctors’ offices, hospitals, and insurance companies will ensure electronic records to be private and accessible. In fact the Federal Trade Commission has just issued a final rule requiring certain Web-based businesses to notify consumers when the security of their electronic health information is breached.

MedEfficio is a free, easy to use point-and-click, interactive health history questionnaire for patients to complete before their next doctor`s visit. The completed questionnaire enhances the time patients spend with their doctor.

Patients have the option to provide the report to their physician via email, by printing a copy, or uploading the report to their personal health record (PHR). No information is stored by MedEfficio which allows the patient to retain control of their completed questionnaire.
More information on the company and MedEfficio can be found here...

Mobile, Mobile, Mobile - That's all I ever Hear!

2009-09-05T09:10:00.000-04:00

Mobile Video Audience Grows 70% in Q209

Well its up to the carriers like Verizon, AT&T and Sprint and the mobile device manufacturers to take this the the next level. It's obvious that people are liking video online and on their mobile phone.
I still find viewing video on some devices very clunky. Either the stream is bad or the phone doesn't handle the type of video well. In any I event I still love using my mobile phone for all functions during the day and streaming video would certainly be one of them.

There are many great ways small to mid size businesses can take advantage of mobile marketing as well. The cost of advertising and getting the message out on mobile is reasonable and effective.

"The average American now watches an all-time high of more than 141 minutes of TV per month, and mobile and online video consumption are up significantly in the second quarter of 2009, according to Nielsen’s latest A2/M2 Three Screen Report, which measures video consumption across TV, the internet and mobile devices."

At last a search engine for health?

2009-09-03T18:30:00.000-04:00

"There is no shortage of health information on the Internet but who has time to sort through all the sites ? I have been saying for years that Google is missing an opportunity by not having a search engine devoted strictly to health that separated good sites from garbage sites and it looks like a site that launched today has solved that problem for a LOT of people."
At last a search engine for health?

Perfect idea for Mobile SMS advertising

2009-09-03T16:25:00.000-04:00

"An online coupon for $5 off of a $50 purchase at Target.com received more than 14,000 clicks in July 2009, making it the most popular online offer at coupon aggregator..."

This story highlights the growing demand for online coupons. Take this strategy and serve it up on a mobile platform and use a SMS campaign for point-of-purchase. People will eat it up.

See full story....

Fight Cancer with Social media

2009-08-29T16:34:00.001-04:00

This is an amazing site from obviously an amazing courageous person.
Check out this site that a cancer sufferer created to help support fight against cancer.
What a great idea to use twitter as a social medium to help his cause. Nice success story for charity campaigns.
http://blamedrewscancer.com/

Great song/video to go along with it too.

3 out of 4 U.S. Nurses Recommend Health Websites to Patients

2009-08-27T20:37:00.000-04:00

Always great info from Manhattan Research.
Nurses are often overlooked and yet are the best source of information. With doctors so busy, nurses often offer patients some of the best information in person and online.

3 out of 4 U.S. Nurses Recommend Health Websites to Patients
NEW YORK, NY – August 24, 2009 – Approximately three out of four U.S. nurses recommend health websites to patients, according to the inaugural Taking the Pulse® Nurses v9.0 study from healthcare and pharmaceutical market research company Manhattan Research. The market research and advisory service focuses on which technologies nurses have adopted, how they are currently using them, and how they plan to use them in the future.
Read full story...

119 Free Twitter Tools For You

2009-08-24T14:54:00.000-04:00

More Than 100 Free Twitter Tools For You

A list of more than 100 Twitter tools which can be used for an easy tweeting around and keep you updated of the tweets. I have been spending lot of time to keep it updated. You may find some dead links, errors or typos which are unintentional. Please check the tools for credibility before using them. Also let me know if I have missed anything so that the same can be added or updated here.
1. Alex King Twitter Tool – Takes your tweets and posts them to your Wordpress blog
2. BiggerTwitter – Allows you to post longer messages, but uses a link in the tweet
3. BigTweet – Add it as a favorite and IE and send a tweet from any webpage. You can send the url or use the in-built url shortening service
4. Blackbird – It is a Twitter client for Blackberry smart phones
5. Blogo – A blog editor which also helps in search in Twitter. It also updates the status whenever you post a new article
6. CheckYesOrNo – Frame Yes/No poll questions and share it with your friends on Twitter to answer the question
7. Cullect – Helps you find and share. It is a collaborative feed reader that can be used for various accounts. You just need to sign in with your credentials say – your blog, Friendfeed or Twitter
8. Feedalizr – A desktop application that allows to share photos/videos, interact with Facebook and Twitter friends and be updated with the status messages of friends
9. FeedTwit - Get your Twitter @replies as text messages and read your RSS feeds as direct messages in your Twitter account.
10. Flotzam – A desktop application to share photos, tweets, Diggs, pokes and feeds
11. Foodfeed – Share your eating habits. Just point your tweets @having and share with other like minders
12. FreeTweets – Collection of good Twitter backgrounds
13. FriendorFollow – Know who you are following and know those folks that are not following you and vice versa
14. FuelFrog – Keep a log of your fuel and mileage. Compare your mileage with others in your area, or with the same car
15. Green Tweets - Uses semantic language analysis to identify tweets pertaining to green and environmental topics from the public Twitterstream
16. gTwitter – Is a Linux client for reading and posting to Twitter.com web service
17. iTweet – iPhone interface for Twitter
18. Jargong – Is a client application for most of the social networking, instant messaging and feeds. You can also update the tweets from this application
19. jTwitter – A mobile tool to enter updates through your mobile phone
20. KipFolio Widget – Twitter widget for KipFolio
21. LoudTwitter – Helps you to transfer your tweets directly to your blog
22. MoniTwitter – Receive updates of website via Twitter
23. PingTwitter – Add new posts of your blog as status update in Twitter
24. PocketTweets – A web-based Twitter client for Apple iPhone
25. Pwytter – Python Twitter client which can support Asian characters
26. Quotably – Nice tool. Follow the Tweets of a particular account in threaded style
27. SayTweet – Dynamic mashup to have your own pic as a badge with your status update
28. Shareaholic – Firefox plugin to share the webpage via Twitter
29. SnapTweet – Share Flickr photos on Twitter too
30. Spaz – A Twitter client for Palm Pre, Windows, Mac and Linux
31. Snitter – A desktop Twitter client built on Adobe AIR
32. StrawPoll – Tool to create polls in 140 characters
33. TeleTwitter – Open source Twitter client for Windows
34. Terraminds – Search tool to search for users and tweets
35. TopNewsTrends – Combines Google trends data with Twitter search
36. TrackThis – Track your UPS, FedEx, DHL, USPS via Twitter or Facebook
37. TreoTwit – Check and update your Twitter right from your Treo
38. Triqqr – A windows tool to submit tweets and to view profiles
39. Twappi – Provides the Twitter mood
40. Tw-autocomplete – Simple add-on for Firefox that adds auto-complete support for @-messages and DMs
41. TweetBar – Use Twitter to Firebox browser
42. TweetBurner – An url shortening service, which also provides the clicks and referrals details
43. TweetCloud – Know what is buzzing around in the twitter world
44. Tweetdeck - Adobe Air desktop application enables you to split the main feed into group specific columns allowing a broader overview of tweets
45. Tweeter – A java desktop client for Twitter
46. Tweetfeed – As name suggests. Helps in customizing the tweets online so that you can track the ones which are important to you
47. Tweetlater – Sends automated DMs to your followers
48. TweetMyPC – to connect your PC remotely to lock or shutdown, using a mobile device or another internet connected PC just by sending a tweet
49. Tweetr – A cross platform tool to submits tweets
50. TweetScan – Search tool. Search as per keyword or user name
51. TweetWhatYouEat – A food diary online and track your weight. (Hey… should help in burning your calories as well)
52. TweetWhatYouSpend – Cash tracking made simple through Twitter. Built cash journal and export to excel or csv
53. Twellow – A directory of Twitter users
54. TwerpScan – Keep an eye on growing list of friends and followers
55. Twessenger – Updates Live Messenger status as per the latest tweet
56. Twhirl – A desktop client connects you to multiple accounts – Twitter,FriendFeed, seismic and Iaconi.ca
57. Twidget – A dashboard widget that allows to update status
58. Twidroid – Twitter client for android mobile phones
59. Twiggit – Is an automated service that lets your friends on Twitter know what articles you Digg
60. Twinja – A desktop Twitter client (AIR) application that provides all the features of Twitter
61. Twinfluence - a simple tool using the Twitter API to to measure the combined influence of twitterers and their followers, with a few social network statistics thrown in as bonus
62. Twinkle – Location-aware network for iPhone and iTouch
63. Twippera – Opera browser plug-in that can update and view tweets
64. Twit4Live – Sets Live Messenger status as latest tweet
65. Twitbar – Post tweets from the GNOME deskbar
66. TwitBin – Firefox browser add-on to send and view tweets
67. TwitBox – Desktop client to view and submit tweets, supports multiple accounts
68. TwitDir – Allows user to search for users by name, location, or username
69. Twitgit – Submit and view tweets using the dashboard
70. Twitkit – A Twitter sidebar for Firefox. It has a 6-section interface, using tabs to separate content
71. Twitpic – Lets you share photos on Twitter
72. Twitr – Claims to be the #1 Twitter directory
73. Twitscoop – Twitter interface to send tweets, find friends, search and follow what is buzzing around in the twitter world. You can also save searches for future reference
74. TwitSeeker – search engine to find Twitter users as per their tweets and not as per their profile
75. Twitter100 – This app creates a collage of all your friends you are following, so that you do not miss tweets of your special friends you are following
76. Twitter For Busy People – Same as Twitter100. But, if you are following too many friends then this is better
77. Twitt(url)y – A tool to track the URLs people are talking about on Twitter
78. Twittelator – Complete iPhone Twitter client
79. TweetAhead – Schedule tweets to be posted ahead of time with a simple dashboard widget
80. Twitter CLI – A windows tool to post tweets using the command line
81. Twitter for Vim – A Linux tool to publish tweets right within Vim
82. Twitter.el – A Linux tool to publish tweets while in Emacs
83. Twitter100 – Use it to view 100 tweets at a time
84. TwitterBar – Post to Twitter from you Firefox address bar
85. TwitterBerry –Twitter for various BlackBerry devices
86. TwitterBuzz – Find out what URLs are being most linked to on Twitter
87. TwitterCard - Create a 125(w) x 125(h) pixel banner ad to put on your blog or website and display the current status
88. Twit.el – A linux tool that allows publishing of tweets in Emacs
89. twitterfeed.com – A tool which uses the latest blog feed as tweet
90. TwitterFox – Firefox extension that can publish and view tweets
91. Twittergrader – Provides you a grade based on the power of your Twitter profile
92. Twitterholic – Shows the top users and accounts on Twitter
93. Twitterless - Notifies you when somebody stops following you and lets you know who it is and the follower history is graphed out over time
94. Twitterlex – Mac OS X dashboard widget that shows the last 30 tweets which refreshes periodically
95. Twitterlicious – Update Twitter status, check replies and direct messages
96. TwitterLinkr – Collects the links posted trough Twitter
97. Twitterlocal - A tool to filter tweets based upon users’ location. It also provides the searches in RSS or XML file
98. Twittermaps – A mashup technology that allows Twitter users find each other using Google maps
99. Twitteroo – A windows tool to update and view the status
100. Twitter.PollDaddy.com - Create Polldaddy polls and post them directly to your Twitter stream
101. TwitterPost – A Mac client that submits tweets, shows your current iTunes track in your feed and more
102. Twitterrific – Mobile and desktop tool to post and view tweets
103. Twittersearch – Search Twitter and tweets using keywords
104. Twitter SPY - Displays the Twitter public timeline
105. TwitterSync for Yahoo – Syncs Twitter status with Yahoo Messenger status
106. Twittertise - Allows you to schedule your tweets in advance and track the clicks on URLs you tweet
107. Twittervision – See where in the world people are submitting tweets from in real-time
108. TwitterYM – Updates the Yahoo Messenger status taking the latest tweet
109. TwitThis – Allows your website/blog visitors easily share a page or post via Twitter
110. TwittyTunes – A FoxyTunes (Firefox extension) add-on that posts what you are currently listening to
111. Twitux – A Twitter client for the GNOME desktop
112. Twitwall - When it’s too long to tweet, but too short to blog, just TwitWall it! TwitWall is the easy-to-use, quick-to-blast-out blog companion for Twitter
113. Twitxr – Share pictures from your mobile phone. Automatically publish them on social networks and photosharing sites
114. Twonvert – Easily converts your tweets into SMS shorthand language and allows you to say more with the 140 characters
115. Twonvo – Threads your tweets
116. Twuzzer – Twitter / GoogleMaps mashup.
117. Useqwitter – e-mails when a twitter stops following you after a certain post
118. What’s Up? – Gadget that allows you to see latest tweets from your friends
119. WildSets –Twitter app for mobile phones

Tweet Talk - Parents need to know!

2009-08-21T09:45:00.004-04:00

OK here is a good list of twitter 101 tweet talk for twits with little time to talk :)

Most you probably know but there are few I didn't know either. Parents - learn this and you can talk to your teenagers.

1 – ( shorthand ) one, won
2 - ( shorthand ) to, too, two
30 Boxes - (tool) has tight Twitter integration. After adding Twitter to your Web Stuff, you can view twitters from you and friends and you can post directly to Twitter.
4 - (shorthand ) for, four
4U – ( shorthand ) for you
4ward - ( shorthand ) forward
ab or abt – ( shorthand ) about
B – ( shorthand ) be
b/c – ( shorthand ) because
b4 – ( shorthand ) before
BFN – ( shorthand ) bye for now
bgd – ( shorthand ) background
BiggerTwitter - (tool) A service similar to Twitzer which allows you to post longer messages, although works by placing a link in the Tweet.
BigTweet - (tool) - BigTweet installs as a bookmarklet to your browser and allows you to post to Twitter from any web page. Insert special Unicode characters and shorten URLs.
Blackbird - (mobile tool) a Twitter client for BlackBerry smartphones.
Blogo - (mac tool) A weblog editor which is also a full-featured Twitter client integrated with Twitpic, tinyURL, tweetburner and Ping.fm.
BLT – ( linux tool ) Perl script that lets you see what your friends are doing right from the Terminal.
BR - ( shorthand ) best regards
BTW – ( shorthand ) by the way
CelebrityTweet - (tool) Stalk or follow celebrities on Twitter as they tweet in real-time.
CheckYesOrNo.info - (tool) Create simple yes or no polls and use the 'send to twitter' feature to easily share with your twitter buddies. It's like those notes you used to get from girls back in junior high.
Chirrup – ( windows tool ) Twitter client with extensive Japanese language support.
chk - ( shorthand ) check
cld – ( shorthand ) could
clk – ( shorthand ) click
Cullect - (tool) Collaborative feed reader optimized for Twitter; sign in with your Twitter id, post to twitter. Cullect also auto-expands shortened urls. More info at @cullect •
da – ( shorthand ) the
deets – ( shorthand ) details
DM – ( shorthand ) direct message
Drunktwittering – ( term ) Similar to drunk dialing
Dweet – ( term ) Tweet sent while drunk
Dwigger - (tool) Threaded conversations and voting for Twitter
EM/eml – ( shorthand ) email
EMA – ( shorthand ) email address
F2F – ( shorthand ) face to face (as in meeting someone in person)
fab – ( shorthand ) fabulous
fav/fave – ( shorthand ) favorite
Feedalizr – (tool) A free desktop application that allows you to view, rate and comment on what your friends are sharing online. Tweet, upload pics to Flickr, update your Facebook status, keep up to date with your friends’ Google Reader, Digg, Tumblr, YouTube and Last.fm posts on Friendfeed.
fitURL - (tool) fitURL creates short URLs just like tinyURL accept it fights spam by checking for spam URLs which makes it much more reliable.
Flotzam - (windows tool) A Mash Up of Twitter, Flickr, Facebook and blogs, completely configurable.
Follow – (action) Choosing to sign up to receive someone's Tweets.
Follow+UserName – (action) The instruction to keep up with a user's flow of Twitter messages.
Followers - ( term ) People who follow your updates.
FoodFeed - (tool) Twitter-based food log. Track what you eat by prefixing a message with @having, or direct messaging having.
FreeTweets - (tool) Cool collections of hottest Twitter Backgrounds.
Friendfeed – ( tool ) Puts all of our RSS content onto one page, making it easy to see from one glance (rather than going to different properties) and you can even reply from friendfeed to different tools. It’s smarter to organize around people, rather than tools.
Friendorfollow – ( tool ) Find out who you're following that's not following you back, and who's following you that you're not following back.
FuelFrog - (tool) Use Twitter to keep a log of your fuel and mileage. Compare your mileage with others in your area, or with the same car.
fwd - ( shorthand ) forward
FYI – ( shorthand ) for your information
Geotwitter – (action) Tracks the geographical location of the most recent Tweets.
Get+UserName - (action) A command that retrieves the most recent updated Tweet from that user.
Google Snackr – ( tool ) Snackr is an RSS ticker that pulls random items from your feeds and scrolls them across your desktop. When you see a title that looks interesting, you can click on it to pop up the item in a window.
GR8 – ( shorthand ) great
Green Tweets – (tool) Tracks tweets about green & environmental topics based on semantic natural language analysis rather than keyword.
gTwitter – ( linux tool ) GTK+ based app inspired by Twitterrific.
Hashtag – ( term ) Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They're like tags or categories, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag.
IC – ( shorthand ) I see
IM - ( shorthand ) instant message
IMHO – ( shorthand ) in my humble opinion
IRL – ( shorthand ) for in real life
iTweet – ( mobile tool ) A mobile Twitter site designed for the iPhone.
iTwit – ( mobile tool ) Mobile version of Twitter made for the iPhone.
itz - ( shorthand ) it is
Jack Dorsey – (person) Widely acknowledged as the inventor of Twitter.
Jaiku – ( tool ) A competitor of Twitter, currently owned by Google.
Jargong - ( mobile tool ) Browse Flickr, do some social networking, but most importantly, check and publish tweets.
JK or j/k – ( shorthand ) just kidding
JSYK – ( shorthand ) just so you know
jTwitter – ( mobile tool ) View timelines, enter updates, and more, all on your mobile phone.
K – ( shorthand ) okay
kewl – ( shorthand ) cool
KipFolio Widget – ( windows tool ) Simple Twitter widget for KipFolio.
L8 – ( shorthand ) late
L8er – ( shorthand ) later
LiveTwitting - (tool) Use LiveTwitting for your next conference, event, or meeting instead of liveblogging. Simple commands to turn recording on and off, all through Twitter.
LMAO – ( shorthand ) laughing my ass off
lmk – ( shorthand ) let me know
LOL – ( shorthand ) laughing out loud
Loudtwitter – ( tool ) Automatically transfer your Tweets directly to your blog.
MadTwitter – ( windows tool ) A reincarnation of Twitterrific, except on Windows.
Micro-blog - ( term ) A tiny way to blog. Twitter only allows 140 characters and classified as a micro-blog.
mil – ( shorthand ) million
Mistweet – ( term ) A message or 'Tweet' that was sent in error or one later regrets.
MoniTwitter – ( tool ) Receive important updates about your site via Twitter.
Njoy – ( shorthand ) enjoy
Nudge+UserName - (action) A Twitter command used to remind a Friend to update their Twitter status
Obvious – (company) The American company based in California that created Twitter.
OH – ( shorthand ) overheard
OMG – ( shorthand ) oh my god/gosh
peeps – ( shorthand ) people
picobuzz - (tool) Shows popular buzz words from the public timeline and who's sayin' them!
PingTwitter - (tool) Ping your Twitter account from your blog so it auto updates when you make a new blog post.
plz – ( shorthand ) please
pockettweets – ( mobile tool ) A Web-based Twitter client for the Apple iPhone.
Politweets - ( tool ) A tool for tracking Tweets relating to politics
pple – ( shorthand ) people
props – ( shorthand ) proper respect
Pwytter – ( windows tool ) Cross platform Python Twitter client with Asian character support.
Quotably – ( tool ) A ‘conversation’ tracker, it threads together the discussions that members are having by looking at the replies, interesting to see how conversations spiral into different threads. Follow the Tweets of a particular user in a threaded style.
R – ( shorthand ) are
ReporTwitters – ( term ) Bunch of journalists publishing 'reality style' tweets in conjunction with their articles.
Retweetme : ( tool & action) Use Twitter to remind yourself of things you might forget. When the time comes, Twitter will message you the reminder.
ROFL – ( shorthand ) rolling on the floor laughing
RSS2Twitter – ( tool ) Share any RSS feed on Twitter, and have new RSS items automatically be tweeted.
RT / Retweet – ( shorthand ) when you repeat a tweet from someone else
RU? - ( shorthand ) are you?
Ruby on Rails : The programming language used to create and develop Twitter.
Saytweet – ( tool ) Create a Twitter badge that shows your updates on a picture!Upload a picture and then tag some Twitter users in that picture. Voila − that's all it takes to make a dynamic mashup like the one above. Give it a try, and then share the badge!
Search Plugin – ( browser plugin tool ) Tweet right from the Firefox search box.
Shareaholic – ( browser plugin tool ) Share links and webpages via Twitter right within Firefox.
shld – ( shorthand ) should
SnapTweet – ( mobile tool ) Snapping a mobile photo, uploading to Flickr, and using http://snaptweet.com/to post it to your Twitter stream
Spaz – ( cross-platform tool ) Desktop client built with AIR.
Summize: ( search tool ) For searching the content of hundreds of thousands of Tweets. As of fall 2008 it is twitter.search.com
Snitter – (tool) lots of features with a great UI make this Twitter client stand out from the crowd. Built on AIR.
StrawPoll - (tool) Tiny daily polls in 140 characters or less.
Teletwitter – ( windows tool ) Experimental open source client.
Terraminds – ( search tool ) Search for specific users or tweets.
thx/tx – ( shorthand ) thanks
TIA - ( shorthand ) thanks in advance
TikiTwit – ( mac tool) Match your iChat status to your last tweet.
TinyTwitter – ( mobile tool ) works with any Java enabled device (that's a bunch & includes the CrackBerry) and any Windows Mobile Pocket PC or Smartphone
TopNewsTrends - (tool) Top News Trends combines google trends data with twitter search.
TrackThis - (tool) Track your FedEx, UPS, USPS and DHL packages using Twitter direct messages
Twappi - (tool) Daily Twitter mood
Twautocomplete – (tool) Firefox extension to add autocomplete on Twitter.com for @-messages and d-messages
TreoTwit – ( mobile tool ) Easily check and update your Twitter right from your Treo.
twiggit - (tool) twiggit is an automated service that lets your friends on twitter know what articles you digg.
TwitDir - (tool) A Twitter directory, no more. You are looking for someone, something? Just type a few words in the search engine.
Triqqr – ( windows tool ) Submit tweets directly to Twitter and view user profiles.
ttyl – ( shorthand ) talk to you later
ttys - ( shorthand ) talk to you soon
Twadd – ( term ) To add someone as a friend - mutual followers.
Twadget – ( windows tool ) Simple gadget that lets you view and submit tweets right from Vista’s Sidebar.
Twaffic – ( term ) Twitter traffic.
Twaggle – ( term ) A gaggle of followers.
Twaigslist – ( term ) To sell something via twitter. Also Twebay.
Twaiting – ( term ) Twittering while waiting
Twardware – ( term ) Twitter hardware.
Twashdot – ( term ) News for twitterers. Stuff that doesn't matter.
Twaunt – ( term ) To taunt someone over twitter.
Twead – ( term ) To read a twitter.
Twebay – ( term ) To offer something for sale via twitter. Also Twaigslist.
Tweekend – ( term ) Spending your entire Saturday and Sunday reading and posting via Twitter.
Tweepish – ( term ) Feeling sheepish or regretful about something you tweeted.
Tweeple – ( term ) Twitter people, Twitter members, Twitter users
Tweeps – ( term ) Twitterites that follow each other from one social media/network to another.
tweeps / tweeple – ( term ) peeps / people (on Twitter)
Tweet Pushers – ( term ) Writers (guest bloggers) whose ideas and suggestions that will be featured at The Wall Tweet Journal
Tweet(ing) – ( term ) The act of posting to Twitter
Tweetaholism – ( term ) The continued use of Twitter as an addiction that is difficult to control
Tweetard – ( term ) A twitter retard.
Tweet-back – ( term ) Bringing a previous tweet conversation or reference back into the current conversation.
Tweetbar – ( browser plugin tool ) Put Twitter on your Firefox sidebar.
Tweetbeep – ( tool ) an alert email service where you can filter keywords.
Tweetburner - ( tool ) a url shortener with stats
Tweetdeck – ( cross-platform tool ) an Adobe Air desktop application. TweetDeck enables users to split their main feed (All Tweets) into topic or group specific columns allowing a broader overview of tweets.
Tweet-dropping – ( term ) Eavesdropping on someone’s else’s Home Page in With Friends mode.
Tweeter – ( cross-platform tool ) Java based client with customizable UI.
Tweeter – ( term ) A user of Twitter (compare: Twitterer).
Tweeterboxes – ( term ) Twitterers who tweet too much
Tweetfeed - ( tool ) A customizable page that displays related Twitter activity live, a way to keep track of what is happening on Twitter that interests you (and share it with friends), A super-easy way to create "tweet walls" for conferences and events!
Tweetheart – ( term ) That special someone who makes your heart skip a beat
TweetIn - ( term) When a group of twitterers agree to get together at a set time to twitter
Tweetlater - ( tool ) Keep your Twitter stream ticking over with new tweets even when you're not in front of your computer. Or, use it as your personal reminder system.Send automated thank you notes to new followers, and automatically follow new followers,if you choose to do so.
Tweetr – ( cross-platform tool ) Submit tweets, upload files, urltea built in, delete messages.
Tweets - (term) Posts on Twitter by twitterers.
Tweetscan – ( search tool ) Search by term and username.
Tweetsulted, Tweetsult – ( term ) insult
Tweetup – ( shorthand ) an in-person meet up of Twitter members
Tweetwhatyoueat - (tool) Your daily food diary. Setup your own Twitter food diary in moments.
Tweetwhatyouspend - (tool) Cash tracking made simple through Twitter.
TweetWheel – ( tool ) Find out which of your Twitter friends know each other!
Twellow – ( tool ) A directory that categorize twitter users into the various categories.
Twerminology – ( term )Twitter terminology
Twerpscan – ( tool ) Check the number of followers of everyone on your contact list, the number of people they are following, and the ratio between those. If the person is following more than (n) people (can be customised), and has a followers-to-following ratio higher than 1:(m) (can be customised), you'll be notified by a link.
Twessenger – ( windows tool ) Updates Live Messenger status to reflect latest tweet.
Twexplanation – ( term ) Sending a nebulous tweet and having to explain it while offline from twitter.
Twhepherd – ( term ) The Twitter employee that finds and restores lost followers to your twaggle.
Twhiner – ( term ) A twitterer who only ever posts whiney, negative tweets
Twhirl – ( tool ) A desktop client for the Twitter microblogging platform, powered by Adobe AIR. Connects to multiple Twitter , laconi.ca , Friendfeed and seesmicaccounts.
Twideo-cronicity – ( term ) When you’re watching someone’s videos and they are simultaneously leaving a comment or tweet for/at/about you.
Twidget – ( mac tool ) Update your Twitter status within Dashboard.
twidroid - (tool) the first full-featured twitter client for android mobile phones
Twike – ( term ) To ride a bike with twitter.
Twinja – ( cross-platform tool ) AIR based client which allows you to follow users on the fly.
Twinfluence - (tool) a simple tool using the Twitter API to to measure the combined influence of twitterers and their followers, with a few social network statistics thrown in as bonus.
TwinkedIn – ( term ) Inviting friends made on Twitter to “connect with you on LinkedIn
Twinkle – ( mobile tool ) Contact old friends and make new ones, all with Twinkle, the location-aware network for the iPhone and iPod Touch.
Twippera – ( browser plugin tool ) Twitter widget for Opera that can send and view tweets.
Twis – ( term ) To dis a fellow twitterer. Bad form.
Twist – ( tool ) See trends in twitter
Twisticuffs – ( term ) Fighting with a fellow twitterer over twitter.
Twit.el – ( linux tool ) Another utility that allows publishing of tweets within Emacs.
Twit4Live – ( windows tool ) Set status message as latest tweet, send tweets from within Live Messenger, and send tweets to contacts.
Twitbar – ( linux tool ) Post tweets from the GNOME deskbar.
TwitBin – ( browser plugin tool ) TwitBin is an extension for firefox that brings the power of twitter right in your browser. Send and view tweets right within it.
TwitBox – ( windows tool ) Desktop client. View and submit tweets, see replies and direct messages, delete your own tweets, and multiple account support.
TwitDir – ( search tool ) Allows user to search for users by name, location, or username.
Twitgit – ( mac tool ) Read your friend’s tweets and submit your own, right in Dashboard.
Twitkit – ( browser tool ) TwitKit is a Twitter sidebar for Firefox. TwitKit has a 6-section interface, using tabs to separate content.
Twitosphere – ( term ) Community of twitterers
Twitpic – ( tool ) TwitPic lets you share photos on Twitter .You can post pictures to
TwitPic from your phone, our API , or through the site itself.
Twitt(url)y – ( tool ) A service for tracking what URLs people are talking about as they talk about them on twitter.
Twittastic – ( term ) Fantastic, wonderful, superb; coined by the folks atTwitterholic when referring to their robots.
Twittcrastination - ( term ) Twittering as a form of procrastination
Twittduit – ( term ) If you need to Tweet a friend that does not follow you, post a
Twittduit asking your followers to pass a message.
Twittectomy - ( term ) unfollowing friends
Twittelator – ( mobile tool ) C omplete iPhone twitter client . Available through the App Store.
TweetAhead – ( mac tool ) Schedule tweets to be posted ahead of time with a simple Dashboard widget.
Twitter CLI – ( windows tool ) Post tweets via the command line.
Twitter for Vim – ( linux tool ) Publish tweets right within Vim.
Twitter.el – ( linux tool ) Publish tweets while in Emacs.
Twitter100 - View 100 Tweets at a time.
Twitterati – ( term ) The glamorous A-List twitterer's everyone wants to follow.
Twitterbate – ( term ) To masturbate to another user's tweets.
TwitterBerry – ( mobile tool ) Twitter built for various BlackBerry devices. Update and view timelines with ease.
TwitterBuzz – ( tool ) Find out what domains are being most linked to on Twitter.
Twittercal mass – ( term ) A community that has achieved a critical mass of twitterers.
TwitterCard - (tool) Create a 125x125 Twitter business card widget to put on your blog and display bio and recent status.
Twitterer - ( term ) A user of Twitter (compare: Tweeter).
twitterfeed.com - (tool) "feed your blog to twitter". submit your blog's feed, and get your new blog posts twittered automatically.
Twitterfly – ( term ) Being a social butterfly on Twitter evidenced by extreme usage of @ signs.
TwitterFox – ( browser plugin tool ) Compact Firefox extension that can publish and view tweets. ( previously known as TwitterNotifier )
Twittergrader – ( tool ) Twitter Grader gives you a grade based on the power of
your Twitter profile.
Twitterholic – ( tool ) Shows the top users and accounts on Twitter.
Twittering – ( term ) To send a Twitter message.
Twitterish - ( term ) Erractic behavior with short outbursts.
Twitteritas – ( term ) Women who play with their twitters.
Twitterject – ( term ) Interject your tweet into an existing tweet stream of conversation.
Twitter-ku – ( term ) Those who either post on both Twitter and Jaiku or load their
Twitterless - (tool) Twitterless will notify you when somebody stops following you and tell you who it is and your follower history is graphed out over time.
Twitterlex – ( mac tool ) A simple Mac OS X Dashboard Widget that shows you the last 30 twitters by you and your Twitter friends, updating every 60 seconds when visible.
Twitterlicious – ( windows tool ) Update Twitter status, easily check replies and direct messages.
Twitter-Light Zone – ( term ) Where you are when you return to Twitter after any time away and feel disoriented and lost.
TwitterLinkr – ( tool ) A service collecting the best links posted trough Twitter
Twitterlocal - ( tool ) Filter finds tweets based upon a users profile location. If you’ve a local business, this could become useful. Lets you generate an RSS or XML Feed to filter out Tweets around a certain area.
Twitterlooing - ( term ) Twittering from a bathroom.
Twitterloop – ( term ) To be caught up with friend tweets and up on the conversation.
Twittermaps – ( tool ) A mashup technology that lets Twitter users find each other using Google maps.
Twittermob – ( term ) An unruly and ragtag horde of people who descend on an ill-prepared location after a provocative Twitter message.
Twitteroo – ( windows tool ) Client with URL shortening, clickable links and tweets, customization, and both public and friend timelines.
Twitterpated - ( term )To be overwhelmed with Twitter messages.
Twitterphoria – ( term ) The elation you feel when the person you’ve added as a friend adds you back.
Twitter.PollDaddy.com - (tool) Create Polldaddy polls and post them directly to your Twitter stream.
TwitterPost – ( mac tool ) Basic client that submits tweets, shows your current iTunes track in your feed, and more.
Twitterrhea – ( term ) The act of sending too many Twitter messages.
Twitterrific – ( mobile & platform tool ) Twitterrific is a fun application that lets you both read and publish posts or "tweets" to the Twitter community website.
Twitterrific ( term ) - a really good Twitter thing
Twittersearch – ( search tool ) Search Twitter and tweets by word.(formerly summize.com)
Twitterstream – ( term ) the twitter timeline (public or friends)
Twitter SPY - (tool) Twitter SPY displays the Twitter public timeline.
TwitterSync for Yahoo – (windows tool) Syncs Twitter status with Yahoo Messenger status.
Twittertise - (tool) Twittertise allows you to schedule in advance and track the clickthroughs on tweets. Ideal for advertisers looking to measure effectiveness.
Twittertories – ( term ) Clusters of twittererers that follow and friend each other with little overlap with other clusters.
Twittertude – ( term ) Bad Twitter attitude. Or a state of being, like solitude only with other people present.
Twittervision – ( tool ) See where in the world people are submitting tweets from, real time.
TwitterYM – ( windows tool ) Simple Yahoo Messenger status updater.
Twittfeinated, Twigged Out, Twired – ( term ) To be so hyped up on twittering that you cannot sleep
Twittfessional – ( term ) A confession made on Twitter
TwitThis – ( tool ) Allow visitors to your site to easily share a page or post via Twitter.
Twitticisms – ( term ) Witty tweets
Twittilate – ( term ) To arouse with tweets.
Twittish – ( term ) Too skittish to twitter.
Twittonary – ( term ) dictionary of twitter terminology
Twittsomnia – ( term ) Twittering due to inability to sleep, thus compounding inability to sleep.
Twittworking – ( term ) Networking with Twitterites using Twitter
TwittyTunes – ( browser plugin tool ) A FoxyTunes (Firefox extension) addon that posts what you’re currently listening to Twitter.
Twitux – ( linux tool ) Twitter client for the GNOME desktop.
Twitwall - (tool ) When its too long to tweet, but too short to blog, just TwitWall it! TwitWall is the easy-to-use, quick-to-blast-out blog companion for Twitter.
Twitxr – ( tool ) Share pictures from your mobile phone. Automatically publish them on social networks and photosharing sites.
Twixt and tween – ( term ) Can't decide who or what to tweet
Twode – ( term ) To hack on the twitter API.
Twofor – ( term ) Replying to two unrelated twitter messages with a single tweet
TwoingTwoing – ( term ) To twitter about wonderful things.
Twoogle – ( term ) Twitter as the human Google. Pose a question, get near-instantaneous results.
Twoops – ( term ) When you accidentally send a private sms to Twitter
Twoosh – ( term ) A full 140 character twitter.
Twopsies – ( term ) When you drop things because you are twittering.
Tword – ( term ) Words formed by appending “Tw” to the original word (like most words in this list).
Twouche – ( term ) Someone acting like a big fat jerk via twitter.
Twurvey – ( term ) a survey sent out over Twitter
Twuzzer - (tool) Twitter/GoogleMaps mashup.
Twype – ( term ) to type a twitter.
TY – ( shorthand ) thanks
TYT – ( shorthand ) take your time
TYVM – ( shorthand ) thank you very much
U – ( shorthand ) you
u’ve – ( shorthand ) for you have
ur – ( shorthand ) your
Useqwitter – ( tool) emails when a twitter stops following you after a certain post
V2V – ( shorthand ) voice to voice (as in chatting on the phone)
w or w/ - ( shorthand ) with
w/e – ( shorthand ) weekend
w00t! – ( shorthand ) an expression of joy/excitement
wazzup?/whaddup? – ( shorthand ) what’s up?
What’s Up? – ( windows vista tool ) Gadget that allows you to see latest tweets from your friends.
WildSets – ( mobile tool ) Extensve Twitter app for mobile phones. Support more than 300 phones.
wld – ( shorthand ) would
woz – ( shorthand ) was
wtf – ( shorthand ) what the f***
wth – ( shorthand ) what the heck
yammer – ( tool ) a similar mico-blogging software to Twitter but for enterprise companies and can be used as an intranet solution. This company won the Techcrunch50 award in fall of 2008.
Yoono – (tool) Receive alerts, update your status or message your friends in your browser sidebar. No need to switch from one site to another or from your browser to a desktop app anymore. The perfect tool to become a twitter heavy user without spending hours on it. Yoono also integrates many other services : facebook, flickr, friendfeed, major IM services
yr – ( shorthand ) your
YVW – ( shorthand ) you’re very welcome
YW - ( shorthand ) you’re welcome
ZenTwitter – ( linux tool ) A GUI frontend for Twitter using zenity and curl.

See - Size doesn't matter

2009-08-20T10:59:00.004-04:00

A recent article from Advertising age confirms that banner ads that are bigger are not necessarily better in click through rates. I suspect as they do that dynamic ads and the creativity of the ads are what catch the eye of the web surfer. Read the whole story from AdAge.

Pointless babble on Twitter - Maybe?

2009-08-19T15:35:00.004-04:00

A recent study by "Pear Analytics" had the following to say about what is being said on Twitter. The study concluded "that 40.5% of messages published on Twitter are “pointless babble” — a proclamation that fervently circulated the microblogging site this week.To reap its findings, Pear Analytics snapshot Twitter every 30 minutes between 11:00 AM and 15:00 PM “for a fortnight,” according to the BBC (via MarketingVOX).A total of 2000 messages were picked up, then terraced into six categories: spam, news, self-promotion, pointless babble, conversational and tweets with pass-along value."

I have to agree there is mostly babble among the tweets, but it is due to the fact that most people don't know how to utalize twitter yet, or even know the difference between Twitter and Facebook. Good marketers know how to use it as an effective tool to get the news out - quickly I might add. It is a medium still evolving and is only one tactic in a good strategy.

The rest of the report is here...

Digital media vs. Traditional media

2009-08-18T19:35:00.001-04:00

What does old traditional media do again?

Military and Mobile Health

2009-08-18T19:23:00.005-04:00

See how the military is using Mobile technology for the health industry.

How can you improve your Digital Marketing Campaign in a down economy?

2009-08-18T17:28:00.005-04:00

There are several methods we will look at over the next few weeks to improve your digital marketing campaign across several channels. But the first channel I’d like to talk about is incorporating some mobile marketing into your marketing mix. Mobile marketing is still an uncharted territory, but at the same time, the economy is forcing marketers to optimize their efforts in every channel.

Marketing Sherpa looked at 5 strategies for improving the mobile channel and they are dead on.

When starting a mobile marketing campaign, keep in mind to:
You should always start a mobile campaign with an SMS strategy.
Remember to segment your audience.
Your mobile marketing should be used to measure the reach of offline ads.

Strategy #1. Incorporate mobile with other channels

Mobile marketing should be included within a larger campaign strategy, and should not be done in a one-off fashion.

The power of mobile marketing, and the role it should play in a campaign, is determined by two factors:

First, mobile devices are extremely personal. People carry them everywhere and use them in almost every part of their lives.

Second, this access makes mobile users available on a 24-hour basis.

Strategy #2. Use SMS to measure

SMS strategy can help marketers measure the reach of other efforts, including offline campaigns.

For example, you can create ads that encourage viewers to send a text message to receive a free digital coupon. By making the required text message unique to each channel, you can track the source of incoming messages to get a sense of which ads are working best. We have a great model for this..click here.

Strategy #3. Targeting the mobile pyramid

Mobile marketing campaigns can involve state-of-the-art technology, targeting consumers on the most advanced phones. However, most consumers do not have the latest and most expensive devices.
SMS marketing sets a strong foundation, because about 96% of mobile users have text-enabled phones.
Middle levels include tactics such as mobile display advertising and WAP sites.
The top of the pyramid is reserved for mobile apps for the iPhone and its peers.

Strategy #4. Segment audience by behavior, not by phone

When building your campaigns, focus more on the audience’s mobile habits than the types of phones it is using.
You need to tap into their habits, not the technology so much.

Strategy #5. Use third-party research

Gain insights into an audience’s habits. There are a few reputable companies that can report accurate research on phone usage. Once the campaign is in full swing, proper measurement and success are determined against previous data.

Mobile Phones Drive Health Innovation

2009-08-15T09:39:00.004-04:00

This is a great article on mobile innovations for the Healthcare industry across the world. With an infrastructure that can deliver information so rapidly, this may indeed be the best medicine.

An Environment Ripe for Mobile Health

According to Brown, mobile health tools are particularly suited to meet the needs of developing countries. "The thing that is very compelling about the mobile phone is that it's an infrastructure that is growing very fast of its own accord, and it exists for the most part in a lot of these countries," Brown said. He added, "The mobile phone is much more suited to a lot of these environments in some cases than a computer or a laptop or an Internet connection because it doesn't use a lot of power."

Read full article - Mobile Phones Drive Health IT Innovation in Developing Countries

Your Social Media Mojo?

2009-08-14T09:24:00.006-04:00

Yahoo launched a tool today that tells you what kind of Twitter user you are based on your Tweets.

The site is called Know your Mojo and is a promotion for their newly designed homepage. Definitely check this out. http://yahoo.knowyourmojo.com/

Social Media Budget Allocation and B2B - B2C Solutions

2009-08-11T17:26:00.010-04:00

You certainly don't have to search far to find information and case studies on Social Media. Everyday new articles are published telling us why we should use Social Media and how great it is. I can tell you for every success story there are 2 failures. However, in the long run, social media is probably a great tactic to incorporate in your business. The fact is it is still new, and marketers and the public is still searching on how to use it best. And by its very nature it is molded and remolded by consumers, since it is consumers who have "the say."

Below are some good facts and tips pulled from a recent article/study that illustrates the shift in media spend and where that may make sense for you. You may read the full article here...

Shifting your Budget Allocation for New Media - what is happening out there?

"In order to properly fund these new media formats, the study found that 55% of respondents have shifted funds from their traditional media budget, while 48% shifted funds from other marketing communications budgets. More than one-forth of marketers (26%) created an incremental budget."

What are the Top Concerns About New Media?
Despite the growing use of social networks and viral videos, marketers do not think they are using these media in the most effective ways and are still struggling with measurement and media-mix allocation issues. The top concerns for marketers when considering newer media platforms are the inability to prove ROI (45%) and worries about not having metrics to properly allocate the mix of traditional and digital media (43%).
On the other hand, the most effective of the newer media platforms are those which marketers have been doing for longer periods of time and those for which more measurable results are available:

Search engine marketing (SEM) (65%)
Own website (59%)
Search engine optimization (SEO) (55%)
E-mail marketing (45%)

If your a B2B or B2C Marketer...

The study results also reveal that B2B and B2C marketers differ in how they use new media platforms. Some of the ways: While mobile is used by 32 percent of overall marketers, it is three times more likely to be used by B2C versus B2B marketers (52% vs. 18%).

LinkedIn rates first among B2B marketers while Facebook is top among B2C.
Twitter is used more by B2B marketers (70%) than B2C marketers (46%).
B2C marketers see much more effectiveness from SEM (76%) than B2B (48%).
Webinars are a much more effective platform for B2B marketers (48%) versus B2C (6%).

Bottom line, you do need to get involved in some manor of social media to se which media mix is right for your business. If all you get back is customer feedback, you are already ahead of the game.

No Tweets for Tweens

2009-08-06T22:42:00.005-04:00

Finally something the older generation can claim there own in the internet. You know, if your older than 32 :)

Good article on who is tweeting and who is not. Good info for marketing B2C. I'm sure this will change over the next 6 months however. Full story...

Teens Don’t Tweet; Twitter’s Growth Not Fueled By Youth

You’ve probably heard of the Morgan Stanley report that declares “teenagers do not use Twitter,” based on a sample size of one 15 year-old intern named Matthew Robson. Morgan Stanley rightfully disclosed that they do not claim that his study is representational or merits statistical accuracy, so we thought we could provide both with our NetRatings panel of 250,000 U.S. Internet users.

Twitter’s footprint has expanded impressively in the first half of 2009, reaching 10.7 percent of all active Internet users in June. Perhaps even more impressively, this growth has come despite a lack of widespread adoption by children, teens, and young adults. In June 2009, only 16 percent of Twitter.com website users were under the age of 25. Bear in mind persons under 25 make up nearly one quarter of the active US Internet universe, which means that Twitter.com effectively under-indexeson the youth market by 36 percent.

Cell Phones gone Green

2009-08-06T22:29:00.002-04:00

I applaud Samsung and Nextel for developing cell phones that are eco-friendly for the environment. As we all try and do what we can to go "green" this gives us some nice alternatives. Sow where is the big "V" on this? Come on Verizon, you should be a leader not a follower.

NEW YORK--Green is the new black in wireless as companies like Sprint Nextel and Samsung announce new products and programs geared toward environmental sustainability.

Samsung Reclaim

(Credit: Sprint Nextel)

At a press event Thursday at the Cooper-Hewitt National Design Museum here, the companies announced a new eco-friendly device called the Reclaim and an overall strategy to green the wireless market.

The news comes as consumers are increasingly buying products and services based on environmental sustainability. From energy-saving light bulbs to hybrid cars and now environmentally-friendly cell phones, green is all the rage.

Read full story....

You have 8.4 seconds - Web marketing Tips

2009-08-01T21:58:00.005-04:00

8.4 seconds is all you have to attract and keep your prospects online.

So, if anything else, be sure to collect some initial lead information off your site. Even 8 seconds gives you enough time to start building a relationship with your prospects.

Were all aware of the following statistics:

70% of the U.S. population regularly use the Internet
Over 1 billion people in the world are online
The average adult spends 3 hours more a day online than watching T.V.

These are all encouraging statistics for small business owners doing B2B and B2C. It means you have a very large target market. As long as you have a website, you have a better chance of being found online than in a phonebook, brochure, or any other advertising.

But...

There are over 400 million active websites and
The average person only gives a website 8.4 seconds before deciding whether the site is worth their time.

Which means, you've have to be able to:

1) attract the viewer (drivers to the website)

2) declare your message (drive the right traffic to the right message)

3) get them to take action!!!!

A challenge for sure! But it's not impossible. To make the most of your website, you simply need to know a few basic strategies and tactics. Here are some of them.

Clear Message: Online viewers only focus on one thing at a time. However, they scan a page and don't read so intently. You may have some great things to offer on your site, but you need to make sure it's declaring your message loud and clear.

Make the Message Count: If it takes 2-3 seconds to read a sentence, that sentence or headline better matter to the reader and relate directly to the needs/wants of your target market? Don't be clever, elusive, or try to reach everyone. Focus on your target market and speak directly to their needs.

Call to Action: We often focus on the content, as we should, but we must add an action for the viewer TO DO. Provide them with widgets, blogs, coupons, and other ways to connect with you and like-minded consumers. And don't forget to offer something free in exchange for their contact information.

Give Them a Reason to Return: Keep your site up-to-date and full of interesting, valuable information. When your viewers realize that you are constantly updating your site, they are much more likely to return.

Wow - More transparency in Pharma

2009-07-30T08:25:00.004-04:00

"Instead of focusing solely on ROI as a metric for successful PR, Susman suggested the addition of an ROR metric: return on reputation."

At a PR Summit held at Pfizer HQ Sally Susman pointed out due to the negative impression that pharma has on the average person, it makes it difficult to promote anything from the company, whether it be a product, healthy living or prevention. Speaking at a PR summit at Pfizer HQ yesterday, Susman, SVP and chief communications officer for Pfizer, emphasized the importance of “return on reputation” and said corporate ads don't work.

Read full article from MM&M....

Viral is a good thing

2009-07-26T08:51:00.008-04:00

An eMarketer can only hope for this kind of traffic on the web. The reason is, because it wasn't planned, it just happened. It's an honest human story with no catch. This is how viral marketing is supposed to work. This even got them a spot on NBC news Saturday morning.

The story everyone is talking about on YouTube - the wedding dance of the year!

Youtube Home Wedding Video Goes Viral Feature Story

See what everyone is talking about.

So which is it? Productive or costing business real $$?

2009-07-23T20:57:00.009-04:00

I found these 2 articles today at the same time and though it was pretty funny. One article says "According to staffing firm Kelly Services’ “Global Workforce Index,” 78% of workers in the US and Canada believed that gadgets such as laptop computers and mobile phones increased their productivity."

And the other article states "Companies that allow their workers to access to Facebook during business hours lose an average of 1.5% in total employee productivity, according to a study by Nucleus Research."

The point is that while technology has probably advanced our productivity and global reach, it also true that we fool around on the internet and gadgets - at work. Well I tell my boss its research - how about you? ; )

Check out the 2 articles.

‘Social Notworking’ Costs Firms 1.5% of Productivity

New Technology Increases Productivity

Passwords and Twitter - Twitter Hacking - Lessons to be Learnt

2009-07-20T09:22:00.001-04:00

Here are some good tips for warding off hackers into your Twitter account or any account for that mattter.

Techtree.com India News Internet Twitter Hacking - Lessons to be Learnt

Shared via AddThis

Top 10 Health & Medical Information Websites - June 2009

2009-07-19T22:09:00.000-04:00

Top 10 Health & Medical Information Websites - June 2009

What are the best fitness iPhone

2009-07-17T22:55:00.000-04:00

What are the best fitness iPhone & iPod Apps?

Posted using ShareThis

Why Oh Why is Online there for us?

2009-07-17T09:23:00.000-04:00

Here are some stats on why people go online. The answer is "because its there" - its life - right?
Well Education, connecting and research are all at the top. People are self-treaters and the web is number one. Best we all put up accurate and interactive information. Full story....

According to Ruder Finn, 100% of US Internet users surveyed in Q2 2009 went online to pass the time.

Why Oh Why is Online there for us?

2009-07-17T09:16:00.007-04:00

Here are some stats on why people go online. The answer is "because its there" - its life - right? Full story....

According to Ruder Finn, 100% of US Internet users surveyed in Q2 2009 went online to pass the time.

In your face with Facebook

2009-07-16T21:23:00.004-04:00

FIOS has it right. It has been tried before but I think Verizon could make it work. Imagine having your web on your TV. Get ready because here it comes. Great update from Mashable.

Verizon FiOS TV is adding Facebook and Twitter integration, as well as several other social media options, to its service. Similar to the integrations we’ve seen on the Web, this allows you to update your status on either network when watching a given show or event and also see what your friends or the larger social media community is saying about it. Full article....

Tweet for Diabetes

2009-07-14T08:58:00.000-04:00

Novo has gone for the branded Tweeter page to enter the social media race. I give them credit to enter uncharted waters of the FDA, where rules are made up as they go.
Interesting story and great communication tool for diabetes. I think tweeter will work well within this disease area due to the vast number of people and a good majority of those at the age of tweeting.

Diabetes Drug Maker Cautiously Enters Branded-Twitter Space
NEW YORK (AdAge.com) -- Scrutiny of direct-to-consumer advertising from the Food and Drug Administration may be heightening, but that has not deterred one pharmaceutical company from trying something new for the industry: a branded Twitter page. Full story...

Interactive marketing - I hear that's going to be big someday.

2009-07-12T16:35:00.005-04:00

For some reason I still hear in the industry, mostly from traditional ad agency types, that digital is only a fad. What am I missing? Where are the eyeballs? That is where you market. Digital will be with us for 50 years, and then it will become just a a transfer of thoughts from mind to mind. And we'll figure out a way to market there. But for now - it's digital marketing.

The latest forecast from Forrester Research predicts that interactive marketing in the US will hit nearly $55 billion by 2014 and will grow - at a compound annual growth rate of 17% - from 12% of overall ad spend in 2009 to 21% over the next five years.

Read full story...

Tweeting saves lives

2009-07-12T16:29:00.000-04:00

Check this story out about a surgeon and their team tweeting from the operating table to the family waiting to hear status on their loved one. Tweets can keep you informed anywhere :)

Tweeting From the Operating Room

By Tara Parker-Pope

"While the hospital’s chief of plastic surgery, Dr. Viirender Singhal, operated, the public information officer, Sherry D. Gibbs, posted live updates on Twitter from the operating room. The “tweets” were visible to anyone following the hospitals Twitter feed, and the family gave permission for all the updates to be made public. Here are some of the tweets sent from the operating room:

Dr. Singhal is scrubbing in to prepare for the surgery

So far, Dr. Singhal has made an incision on 1 side of the patient’s neck, & the team is preparing the tissue expanders for insertion.

Dr. is pleased with the insertion of the 1st expander. He’s starting on the 2nd incision now

Dr. requested another suture for 2nd incision, and is preparing to insert the expander.

By inflating the expanders over time, new skin will continue to stretch and grow.

Read full story....

Mobile Health Launched in Uganda

2009-07-06T07:00:00.004-04:00

This is a great story on the use of SMS to spread health awareness. The United Nations is launching "Texting4Health" in Uganda this week to reach 10,000 people.

"The UN is launching, on Wednesday the 1st of July 2009, a ten-day initiative intended to reach out to 10,000 people in Uganda through mobile phones to demonstrate the reach and potential use of mobile phones in health information and promotion. The initiative, "Texting4Health" will invite residents of Uganda's second largest commercial city of Jinja to participate in a short health quiz using text messages. These messages are free to the consumer and are designed to serve a public health information campaign."

The campaign will engage the Ugandans in a SMS quiz on health prevention and promotion; phone users will be able to "opt in" the campaign at no cost. Participating individuals will then receive confirmation of their responses. - Great stuff.

See full story....

Embracing the Feedback on your Product

2009-07-06T07:00:00.003-04:00

If your brand/product is being sold online and can be reviewed, this may be the best social media tactic out there. Product reviews are fast becoming the marketing teams barometer. Although, feedback can sometimes hurt, if it's the truth, then you can learn from that feedback. And using Twitter and FaceBook may not be your best options.

"The feedback is altering not just how the marketing department works but also how companies design their products and work with suppliers. And it's not limited to small, nimble players; companies using product reviews range from niche retailers such as Oriental Trading Co. to big, broad-based behemoths such as Walmart." - AdAge

This is a great article regarding product reviews on social networks, and how to review & react to the feedback. Read the Full story...

Digital Intervention Blog

Something New for the Mobile Salesforce

Sharing is your Soapbox

Occupy Wall Street - Why Mobile and Social Networking will Write History

My User Experience with Steve Jobs and Apple

Apple... the saga continues and continues...

Apple iPhone or Governor Christie shootout

Why LEGO Gets It

The iPhone Event on Tuesday - Is it about the Phone?

The Top 10 must-have digital gadgets

Lead Generation Tools Include WOM, but Corporate B2B Sites are Important

Amazon Starts the Fire, but will it burn?

It has No Camera, no microphone and no 3G.

Lead Generation and Digital Marketing - a New Era for Agents

SOCIAL MEDIA FACTS: Are you 1 of the million?

Lead Generation and Digital Marketing - a New Era for Sales Agents

Engage, qualify and generate leads with Social Media

Now You Can Easily Create a Foursquare Business Page

GooTwitBook - whcih one should I use?

Apple - MacBook Air - Can we combine it with the iPad?

Top 10 SEO Checklist

Apple to Launch Mac OS X Lion & New MacBook Air Wednesday [RUMOR]

Verizon Prepaid Data Plans

Why is grandma "friending" me and "texting" me?

Top 10 Viral Videos for June

Google Shuts Down Google Health

Six Flags Officialy opens Tornado for the Season

RIM's Top Digital Marketer Defects to Samsung Mobile

Why Top Brands Are Investing So Much Time In a Social Media Leaderboard

QR Codes from SES

How Small Business Is Using Social Media [STATS]

Official Google Blog: The +1 button for websites: recommend content across the web

Cyber Wars is at a new level

YouTube ready to start renting video on-demand movies from major studios?Engadget

Facebook and Twitter should really merge

The New Face of Medical Devices - Mobile Health

Adobe promises Flash Player 10.2 for Honeycomb tablets 'in a few weeks,' Xoom gets namechecked -- Engadget

Mobile, Tablets battle it out in Barcelona

Bigger, Smaller - Better?

See full article

Adobe Flash is Going 3D

Smartphones continue to domination of the mobile market

Pew's 2010 Mobile Access survey shows more people are doing more things on their phones

International CES Show in Las Vegas

Enhance Your CES Experience with the New MobileApplication for your Smartphone

FDA to discuss social media, online marketing guidelines - FINALLY

Click-Happy Tweeters View Ads Twice as Much

Shifting your investments from Traditional to Digital Media

Build it and they will come?

Forging a Stronger Patient-Doctor Relationship with electronic records

Mobile, Mobile, Mobile - That's all I ever Hear!

Mobile Video Audience Grows 70% in Q209

At last a search engine for health?

Perfect idea for Mobile SMS advertising

Fight Cancer with Social media

3 out of 4 U.S. Nurses Recommend Health Websites to Patients

119 Free Twitter Tools For You

More Than 100 Free Twitter Tools For You

Tweet Talk - Parents need to know!

See - Size doesn't matter

Pointless babble on Twitter - Maybe?

Digital media vs. Traditional media

Military and Mobile Health

How can you improve your Digital Marketing Campaign in a down economy?

Mobile Phones Drive Health Innovation

Your Social Media Mojo?

Social Media Budget Allocation and B2B - B2C Solutions

Shifting your Budget Allocation for New Media - what is happening out there?

No Tweets for Tweens

Teens Don’t Tweet; Twitter’s Growth Not Fueled By Youth

Cell Phones gone Green

You have 8.4 seconds - Web marketing Tips

Wow - More transparency in Pharma

Viral is a good thing

So which is it? Productive or costing business real $$?

Passwords and Twitter - Twitter Hacking - Lessons to be Learnt

Top 10 Health & Medical Information Websites - June 2009

What are the best fitness iPhone

Why Oh Why is Online there for us?

Why Oh Why is Online there for us?

Enhance Your CES Experience with the New Mobile
Application for your Smartphone